Whole life pricing

Sold once. Delivered in seconds.

Every lead is a consumer who asked for whole life coverage on our own form, then delivered to you in real time. Pay per lead, set your own volume, cancel anytime. Nothing else on the invoice.

All leads are focused on whole life insurance policies
Which leads do you want?
Prospects who texted back to confirm — highest intent.
01 How many leads do you want?
02 How many states are you licensed in?
More states means more leads to send you, so they arrive sooner.
03 Your close rate
Most agents who call within five minutes close 1 in 6 to 1 in 15.
1 in 6
04 What does one sale pay you?
Your first-year commission on a typical $25k–$150k policy.
$700
What this would look like
You pay, once
$750
10 leads arrive over about4–7 days
You close 2 policies
Total sales$1,400
Cost of the leads−$750
You make $650
Sale number 2 pays for the whole order. Everything after it is profit.
Buy 10 leads — $750
An estimate, not a guarantee. Only the $75 price is fixed.
What every lead includes

The $75 is the only number that changes.

Every block includes all of this at the same per-lead price — no platform fee, no seat charge, no minimum term.

Exclusive
One buyer per record
Locked to your account at delivery. Whole life requests only — never resold, never blended or aged and recycled.
Verified
SMS-verified
The prospect confirmed by text before the lead was released to you.
Delivery
Delivered in seconds
Email and CRM webhook fire the moment the record lands — a median six seconds from submission.
Replaced
Bad number, replaced free
Flag a disconnect or duplicate within 48 hours and we swap it for a fresh lead, usually the same day.
Inside every record

Eleven fields, filled in by the consumer.

Every whole life lead arrives with the same eleven fields — enough to open the call already knowing who you are talking to and what they asked for. Nothing is appended or estimated from third-party data.

First name
John
Last name
Doe
Age
44
Gender
Male
Marital status
Married
Military status
Veteran, US Army
Best time to call
Weekdays after 5pm
Desired coverage
$50,000
Desired beneficiary
Spouse — Jane Doe
State
Texas
Phone number
(555) 555-5555
What $75 buys

Compared with what a $12 shared lead buys.

Cheaper leads are cheaper because they are sold several times over and rarely fresh. Here is the difference line by line.

Primal Prospect · $75Typical shared lead · $12
Agents who receive itOne. Yours.Three to eight, sold simultaneously
What the consumer asked forWhole life coverage, every recordBlended term, final expense and mortgage protection
Age of the recordSecondsHours to months, often resold aged
VerificationSMS-verified — the prospect texted back to confirmUnverified
Bad numbersReplaced free within 48 hoursYour problem
Why real time is the product

The first five minutes decide the sale.

Harvard Business Review looked at 2.24 million inbound leads and the MIT Lead Response Management study measured the same curve: contact odds collapse inside the first half hour after a form is submitted. A resold, aged lead has already spent that window.

100×
More likely to reach the lead at all when you call inside 5 minutes rather than at 30.
MIT Lead Response Management
21×
More likely to qualify that lead on the call, versus waiting the same half hour.
Harvard Business Review
78%
Of buyers purchase from whoever responds first, not from whoever quotes best.
Lead Connect
0.1%
Of inbound leads are actually worked inside 5 minutes. The industry average wait is 42 hours.
InsideSales, 50M interactions
Relative odds of qualifying a lead, by time to first call
100× Under 5 min
10× 5–10 min
5× 10–30 min
1.7× Over 1 hour
Median delivery is six seconds from submission.
Email and webhook fire the moment the record lands, so the left-most bar is the window you are actually calling in.
Billing questions
Am I charged monthly?
No. You buy a block, the card is charged once, and the balance draws down as leads are delivered. Buy another when you are ready.
How long does a block normally take to arrive?
It depends on demand, so plan for up to 10 days to work through a block — though it is often much faster. When intake in your states is running high, a block can clear in a couple of days.
What if leads stop matching my filters?
The balance sits there until they do. It does not expire, and you can widen your states at any time to speed delivery up.
What if a lead is bad?
Flag a disconnected number or a duplicate in the dashboard within 48 hours. Once approved, we swap it for a fresh lead — usually the same day. No credits to chase or balances to reconcile.

Start with ten and see how the calls go.

Opening an account is free. Nothing is charged until you order your first block.

Open an account → Talk to us