Privacy policy

We operate the advertising campaigns and web forms that generate every record in the system. We are not a broker reselling data sourced from third parties.

This policy covers both the consumers who submit those forms and the agents who hold accounts with us.

When a consumer requests whole life coverage we collect the identifying and contact information they enter, the coverage details they select, and technical metadata attached to the submission such as timestamp, IP address and the page the form was served on.

We hold the information you provide at signup, your delivery and filter settings, billing records held by our payment processor, and a delivery log tying each purchased lead to your account.

We use this to run the account, support you, prevent resale, and adjudicate credit requests.

The exact disclosure language shown at submission is archived on our systems alongside the timestamp and originating IP address, and retained as our record of consent. It is not delivered as part of the lead.

We keep this documentation as our internal proof that each consumer requested contact.

A consumer record is disclosed to the single agent whose account it is delivered to, and to the service providers that operate the platform on our behalf — hosting, our payment processor, email and messaging delivery, and telephony.

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We may disclose information where required by law or to protect our rights.

Delivered leads are retained while they sit in an agent account. We retain our own consent records for the period we are required to keep proof of consent. Account and billing records are kept for the life of the account and any legally required window after it closes.

When a retention period ends, or a deletion request is honored, the underlying record is removed from our systems and from delivered leads.

Consumers may request access to, correction of, or deletion of their information by contacting us. Depending on where they live they may have additional rights under laws such as the CCPA/CPRA. We honor verified requests and do not discriminate for exercising them.

A record removed on request disappears from any agent’s delivered leads as well, so no one continues to work data the consumer has asked us to erase.

We use encryption in transit, role-limited access, and reputable infrastructure and payment providers. Card details are handled by our payment processor and are not stored on our systems.

No method of transmission or storage is perfectly secure, but we work to protect information in line with its sensitivity and to notify affected parties where the law requires.

Questions about this policy, or requests to access or delete data, can be sent to privacy@primalprospect.com. We respond within the timeframes required by applicable law.